Four teams. The same spine.
Phase-gate has run aerospace programmes and supermarket launches for decades. The mechanics do not change between them. What changes is how much of the process each team wants to see.
R&D, regulatory, packaging and supply, all on one clock.
Getting a physical product to shelf means five functions moving at once, each convinced the others are the bottleneck. Phase-gate is how NPD teams have handled that since long before software, and cadence. is that method with the paperwork taken out.
Every product in development has a phase, a gate and an owner, so what is waiting on a signature is visible while it is still a signature and not yet a delay. One methodology covers every brand team, which is what makes launches comparable at all.
Launch readiness gate
- Gross margin at or above target at agreed COGS
- Shelf-life study complete and signed off
- Nutrition panel and claims cleared by regulatory
- Artwork approved by legal and brand
- Line trial passed at production scale
Any one of these left incomplete and the phase will not close. That is the entire enforcement mechanism.
Ship before you second-guess.
You have no time for process theatre and no budget for shipping the wrong thing twice. This is the structure of a seasoned product org without the org.
- Setup
- Pick a template, invite the team, start. Nothing to configure first.
- Runway
- A gate stops half-baked work moving on. Fewer expensive pivots.
- Growth
- Start on the Startup template and graduate without a rebuild.
Delivery a client can read.
- Scope creep nobody logged
- Every phase carries criteria the client signed off. Changing one is a visible act with a name and a date against it.
- “So where are we?”
- Phase-gate is milestone reporting by construction. Show the gate and what is left on it, rather than a burndown nobody outside the team can read.
- Every engagement rebuilt from nothing
- Build the agency playbook once as a template and copy it per client. Each account keeps its own portfolio, so Friday’s deadlines are not buried in one flat list.
Auditability that does not need a consulting engagement.
Large product organisations need consistency and a record, and usually pay for both twice: once for the tool and once for the people configuring it. cadence. applies the same phase-gate discipline across every team out of the box. Different templates, identical mechanics, which is what makes a retrospective across two divisions mean anything.
Agents connect over MCP and run the same operations your PMs do, through the same rules, so status and summaries stop being someone’s Thursday.
- One methodology, a template per team
- Agent operations over MCP
- Unlimited projects, SLAs, self-hosting
Your team already has a process. This one runs it.
Free plan, no card, no setup call. Pick a template and open the first gate.